Personal injury lawyers are master marketers. They know that clients don't care that the law firm is the biggest or number one in the area. What clients want to hear about are personal stories. They want to hear about people that are just like them being helped by the lawyer.
Real estate agents should use the same techniques with real estate consumers. The consumer does not care if you are "Number 1 in Elgin" or the Number 1 Team. They want to hear real stories about how you helped people just like them.
Serial entrepreneur and personal Injury lawyer, Hamid Kohan, from Los Angles explains how real estate agents could learn from lawyer advertising. He also discusses technology, and a host of other big topics.
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* Gary serves on the South Carolina Real Estate Commission as a Commissioner. The opinions expressed herein are his opinions and are not necessarily the opinions of the SC Real Estate Commission. This podcast is not to be considered legal advice. Please consult an attorney in your area.