Did you know that waiting just 20 minutes to respond to a lead has the same conversion rate as waiting 24 hours? And that conversion rate is not very good! Real estate agents spend an inordinate amount of money buying leads and even generating their own leads but often never examine the effectiveness of their response or the time that it took them to respond. Responding timely can increase your likelihood of conversion by 391%. Maybe the problem is not the number or types of leads you get but rather the failure to respond timely. The good news is that is easily fixable.
Today Forest Ward of CallDrip joins Dishin' Dirt to discuss lead conversion time and how this may be the most important factor of leads that agents are always overlooking.
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* Gary serves on the South Carolina Real Estate Commission as a Commissioner. The opinions expressed herein are his opinions and are not necessarily the opinions of the SC Real Estate Commission. This podcast is not to be considered legal advice. Please consult an attorney in your area.