What is your "why"? You have to have a "why", your reason that people should use you as their real estate agent instead of one of the other 40,000 agents in your market. If you don't know your "why", how does the consumer?
Mike Cuevas, the often irreverent and funny Real Estate Marketing Dude, joins Dishin' Dirt to teach you how to find your "why" and how to sale without selling. He is absolutely spot on and equally hilarious.
Also, in this episode I examine a worrisome trend in some listings on MLS.
* Gary serves on the South Carolina Real Estate Commission as a Commissioner. The opinions expressed herein are his opinions and are not necessarily the opinions of the SC Real Estate Commission. This podcast is not to be considered legal advice. Please consult an attorney in your area.